There’s a lot to consider when opening a sandwich shop franchise, and one of your priorities as a franchisee is finding the perfect location.
The location of your store is key to profitability and influences many aspects of your operation. Parking, accessibility, visibility, and population base are all important factors when looking for the right location for your new sandwich shop.
Location Is Key
The Jon Smith Subs franchise opportunity provides owners with all of the ingredients for success, including real estate assistance. Our team of expert real estate professionals will walk you through the process, one step at a time. Trust our staff to guide you through all the details (e.g., selection of shop location, financial options, lease negotiations, and build-outs). Our goal is to set you up for success.
There’s a lot to consider when scoping out your store’s location. We’ve found that the territory a sub franchise is in seems to directly correlate to the success of the business, so it’s important to keep these factors in mind when determining your store’s location.
Here are a few factors we keep in mind with real estate considerations:
- Competition. In order to stand out from the competition and attract new customers, you’ll need a recognized brand name. Luckily, when you franchise with Jon Smith Subs, our name is synonymous with high quality.
- Traffic. Your sub shop territory should fall within our specific demographic studies. We look for populations near office parks, on a main road, in downtown areas with heavy foot traffic, or a variety of other locations. The goal is to be in an area that provides a lot of customer traffic.
- Building. We’ve found that the best buildings for our fast-casual restaurants are those that do not house other food options or at least ones that are sandwich shops.
Real Estate Parameters
We factor in and utilize competitive analytics, population size, and traffic studies to determine our real estate startegy. Some real estate parameters and site selection requirements include an active trade area (5-minute driving time), above-average daytime and residential density, above-average median income, and ideal traffic counts of 30,000 to 50,000 vehicles per day (VPD).
We’re able to accommodate a variety of flexible franchise models. We have a variety of store location options that include in-line/end-cap traditional, free-standing, and non-traditional, and those that are perfect for travel, lifestyle, and retail centers. Some of our most popular franchise locations are in food courts. You can find Jon Smith Subs in airport, subway, train and travel stations, convenience stores, travel centers, colleges and universities, malls, retail centers, food courts, casinos, stadiums, and event locations.
Stay Strong in Your Target Market
After your sandwich shop opens, you’ll want to stay strong in your target market. That’s why we provide continuous, ongoing franchise support for our owners so that they can stay up to date on the latest industry trends, training updates, marketing programs, and more.
Plus, we provide the option to take the opportunity a step further and expand within your territory. Our franchise opportunity has so much potential that we give franchisees the option to invest in as many locations as they’d like. You can do this right off the bat or add new restaurants over time. You can unlock even more revenue streams by becoming an area developer or master licensee.
We provide everything you need to open a Jon Smith Subs franchise in a prime location.
Want to learn more about opening a sandwich shop franchise with Jon Smith Subs? Contact us today!