Franchise 101 with Jon Smith Subs: What is Discovery Day?

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Jon Smith Subs is one of the industry’s most exciting fast-casual dining franchises, so naturally we know a thing or two about franchising. If you are a prospective franchisee or just someone learning about the industry, the industry lingo might be baffling to you. What, after all, are you to make of “Discovery Day” and other related jargon? Below, we see where Discovery Day came from and why it’s such a big deal in the industry.

How Discovery Day Came to Be 

Discovery Day has its roots in the traditions of the franchising industry. Back in pre-internet days, information on franchises was mainly spread through TV, radio, and print publications, as well as word of mouth. Getting highly detailed information often entailed making an actual trip to the corporate headquarters of the franchise or talking to a company representative. Discovery Day was a day when a franchise would bring in prospective franchisees and talk with them face to face. In the internet age, obviously, detailed information about a franchise’s offerings and details such as running a sandwich shop business is now available at your fingertips. However, Discovery Day continues, and you might find yourself attending one to learn about a franchise. 

Asking the Right Questions on Discovery Day 

As much as Discovery Day is a learning day, you must do your homework ahead of time. Don’t assume that the franchise will provide all the information you need to make the best decision. Some questions unique to your situation might not be addressed unless you happen to ask them. Asking the right questions is important to ensure you learn what it is really like running the franchise you have in mind. Some questions you might want to ask include the franchise’s long-term growth plans, how they support their franchisees, and anything else that could be of material importance.  

How to Tell if the Franchise is Right for You 

After Discovery Day, you will have to decide whether running a sandwich shop business or other franchise is right for you. This is a decision only you can make. Some general guidelines can be helpful. First, you need a sober assessment of your finances. Can you afford the fees and startup costs, and, if not, can you arrange suitable financing for the opportunity? Next, compare your values to those of the franchise you are considering. Ideally, there should be a match. If you value community and fresh food, for example, your prospective franchisor should value these things as well.

Discover the Jon Smith Subs Brand 

If you have an interest in the food service business, you will want to know about Jon Smith Subs. We have one of the fast-casual industry’s most exciting franchise opportunities for those looking to enter the industry. Our franchise opportunities are great for investors looking for a proven business model powered by a brand with strong appeal for diners. Our delicious subs, served in supersized portions, are popular with diners who want convenient but highly quality meals at a reasonable price.

The story of Discovery Day continues to this day. As always, it’s important to prepare ahead of time. Gather your facts and know what questions you need answered before the day you meet a franchise’s officials in person. 

If the idea of owning an exciting fast-casual franchise sounds appealing to you, contact us today to learn about our available opportunities!

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