Competition in the Industry? 4 Reasons Why That’s a Great Thing

You don’t have to dig very far to find out that sandwich shops are some of the most popular franchises out there. And the numbers would definitely support your hunch. In fact, sandwich and sub store franchises have shown consistent growth over the last five years, according to a recent IBISWorld report. It’s a $23 billion dollar industry, which is great for anyone researching the best sandwich shop franchises and considering opening their own.

But as the IBISWorld report points out, there is a fairly high level of competition in this space. Rather than let that turn you away from your decision to join this fast-growing and lucrative industry, here are four reasons why that level of competition can actually help your business.

Validation that Your Product or Service is in Demand

One of the scariest prospects when starting a new business is not knowing how real customers will respond. You can do your research but in many cases, despite your best efforts, entrepreneurship is a leap of faith. Even with a franchise it’s possible to enter an industry where there’s simply not enough demand, making your job harder and your chances of turning a profit slim.

Luckily, a lot of competition in a particular field generally indicates a healthy existing audience for your product or service. Especially if the other players in the industry are established or growing, it’s a good clue that you’d be heading in a similar direction. When you think about it, the high demand for a delicious, affordable sandwich is not so surprising. As Forbes contributor Deborah Sweeney puts it, “Food brings people together and sandwiches are not an exception to this rule- the simple creation of a sandwich, the layers and texture of vegetables and meats bring people together just as much.”

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Keeps Customer Service Levels High

Don’t forget about this key differentiator! Customer service can make or break a business. It’s also an excellent way to become a leader in a competitive industry.

Think about this scenario: A customer is heading to a work meeting offsite and needs to grab a quick bite on the way. He sees your sub shop and decides to give it a try, even though he might be more familiar with other “big” brand names. If you can treat this customer to a superior experience start-to-finish, he will likely return the next time he is in the area. He might even tell his coworkers about his great meal.

Inspires Innovation

The best sandwich shop franchises may rely on a few special, time-tested menu items, but they never stop innovating. Why? They don’t want to risk becoming outdated or out of touch when competitors are keeping up with industry trends and incorporating exciting new items into their menus. Also, the more fresh options you can give customers, the more likely it is they will return to try something new – or the greater your chances of converting a customer who was previously on-the-fence about your product.

Instead of being frustrated because of a high level of competition in your industry, be happy that you have a motivating reason to think outside the box and expand your market share in the process. Remember: “Innovation makes it easier to grow, regardless of the size of the business.” (Inc.)

Helps You Refine Your Messaging

The best sandwich shop franchises know that the key to attracting customers in a crowded space is making sure your messaging clearly states your singular value proposition. This is a good thing, for many reasons. For one, customers will know what to expect when they visit your store. Secondly, you will be carving out a unique space your business in the industry. Rather than ride on the coattails of some other popular sandwich shop, for example, you have the opportunity to present a new and different perspective than what’s already out there.

Want to learn more about what sets Jon Smith Subs apart as one of the best sandwich shop franchises? Contact us today and a member from our franchise team will be in touch soon.

Location is Everything: 4 Tips to Help You Find the Right Place

The more strategically you plan your store’s brick-and-mortar location, the better your chances are for organic customers and great profits. If you’re opening a sandwich shop like Jon Smith Subs, location really is everything!

So where should you begin when it comes to finding the right place for your new business?

First, check out the company’s website to make sure there are no other existing locations in your area.

Next, follow these four tips for helping you determine the perfect place for your sandwich shop.

Consider your customer

You might not find a sub shop and a high-end women’s jewelry store on the same block. That’s because each store has a very different customer base. When considering locations before opening a sandwich shop, make sure to take into account the type of person that will frequent your business. Where would they normally go? How important is parking? Do the other stores in the area cater to the same (or a similar) demographic? You don’t want your customers to have to go out of their way to enjoy your delicious sandwiches.

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Find a Spot That Has Great Visibility

You will definitely want to capitalize on folks just passing by – especially if you’re opening a sandwich shop. Hunger could strike at any time, after all, and hopefully people are walking or driving past your store when it does! Ideally, a location that allows for both foot and driving traffic is best. Be sure you take some time to scope out the scene before signing any final leasing paperwork. Visit the location during the hours that your business will be open, especially busy times like lunch and dinner. Peek in neighboring businesses to see what kind of foot traffic they are getting.

Determine the Location’s Costs

Cost is an important factor when opening any kind of business. Put frankly, you will need to find a location that fits in your overall budget. You might be looking at an area with considerable tourist traffic but if you know the rent is too high, it’s best to keep on searching. A good sign that the rent or leasing cost might be too high in an area is if you are noticing a lot of empty retail spaces and business turnover. When it comes to opening a sandwich shop, it will be worth your while to wait until you find a location that meets as many of your criteria as possible while fitting safely within your operating costs.

Investigate Zoning and City Policies

Entrepreneur defines zoning as “The division of a city or county by legislative regulations into areas (zones), specifying the uses allowable for the property in these areas.” If the zone you are considering for your sandwich shop is not classified as commercial, then you could not open your business in that particular location.

Additional permits are often necessary in the food business, specifically. Per Entrepreneur, “If you plan to sell food, either directly to customers as in a restaurant or as a wholesaler to other retailers, you’ll need a county health department permit,” which requires the health department to tour your facilities before opening to the public.

The point here is: Make sure you do your homework. And remember, this is one of the great advantages to opening a franchise as opposed to starting a new business from scratch. Jon Smith Subs has years of experience opening new franchises, and can help you navigate the zoning laws and provide valuable information about the best location for your product or service.

Thinking of opening a sandwich shop? Click here to learn more about why Jon Smith Subs is a great choice for your next venture.

New to Franchising? Here Are Some of the Basics

Opening a sub franchise of your own is a great way to start a new career, go into business for yourself, and join a thriving industry all while enjoying expert guidance and support. Jon Smith Subs has been in business for years, and we pride ourselves on the strong franchise program we’ve developed. If you’re considering franchising with us, take a look at this quick intro to the basics of starting a franchise.

The Benefits of Business Ownership Without the Hassle

Running a sub shop franchise is a great way to enjoy the benefits of business ownership. Flexible scheduling, the authority to delegate tasks, and having greater control over your work life are just a few reasons that many of our franchisees love working with Jon Smith Subs. You’ll be able to enjoy all of these benefits without many of the hassles that typically go along with entrepreneurship — our experts help you every step of the way. When it comes to choosing a location, negotiating a lease, marketing, and more, our team is here to make the process as simple as possible. Furthermore, you’ll enjoy ongoing support after your business is open. Our collaborative online systems are a valuable resource to help you stay in touch with other franchisees, stay on top of new developments in our business, and more! Opening a sub franchise with Jon Smith Subs means you’ll enjoy independence while still being part of a team.

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Comprehensive Training

Another benefit of opting to open a franchise is the comprehensive training you’ll receive. Independent business owners spend months, or even years, learning their new trade and mastering the most efficient operations strategies. When you become a Jon Smith Subs franchisee, you’ll take part in a two-week training program at our headquarters in West Palm Beach, Florida. This training is designed to teach you everything from how to master our beloved recipes to managing schedules and bookkeeping. Furthermore, you’ll even receive one-on-one  guidance from one of our team members right in your own location, helping you to apply what you’ve learned in the setting you’ll be in every day. With this level of training, opening a sub shop franchise never seemed easier.

These are just a few introductory points to what you can expect when you open a sub franchise with Jon Smith Subs. To learn more about the process of opening your own franchise, contact us today!


Take Advantage of These 3 Franchising Benefits

Every new franchisee wants to run the most profitable franchise possible, and franchisors play an important role in helping these entrepreneurs to grow their businesses. At Jon Smith Subs, we offer a number of important franchising benefits to the franchisees we work with. Below are a few of the most significant benefits we’re proud to offer our franchisees.

#1. Comprehensive Training

At Jon Smith Subs, we’re proud to offer a comprehensive training program that will help newcomers to the industry to learn everything they’ll need to know to run one of our sandwich shops. Between the time you’ll spend receiving direct instruction from our experts in West Palm Beach, Florida, and the time you’ll spend with one of our corporate team members in your own location, you’ll learn everything you’ll need to know and how to apply it in your day-to-day business. We’ve been in the sandwich business for years, and the training you’ll receive will help you to reap the benefits of our knowledge and experience.

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#2. Ongoing Support

Once your initial training is completed, you’ll still be able to count on Jon Smith Subs to provide you with ongoing support as you go about growing your business. We’re proud to provide our franchisees with access to state-of-the-art online platforms that are designed to keep you up to date on industry trends, as well as provide you with easy access resources that can help to answer your questions and keep you in touch with other franchisees. These online platforms are also especially useful when it comes to finding marketing resources. Marketing is one of the most important things franchisees can do to grow their businesses, and with the resources we provide you’ll be able to spread the word about your location effectively and efficiently. If you want to make your location the most profitable franchise sub shop it can be, taking advantage of these online platforms is an important step.

#3. Marketing Support

In addition to the marketing resources you’ll find on our online platforms, you’ll enjoy ongoing marketing support from our team of experts. We have years of experience designing multi-channel marketing campaigns for the franchisees we work with, and we can help you design campaigns with point of purchase displays, mailers, online marketing, and more. With your hard work and our marketing know-how, we can help you to make your location the most profitable franchise it can be.

These are just a few of the benefits of franchising with Jon Smith Subs that can help your sub shop to be the most profitable franchise possible. Get in touch with us today to learn more about franchising with us.