Are You a Green Businessman? Jon Smith Subs Provides Outstanding Training and Support

If you’re a “green” businessman without much experience, the idea of starting a business in the fast food restaurant industry can be daunting. The good news is that when you opt to franchise with Jon Smith Subs, our comprehensive training program is designed to give even inexperienced business owners the knowledge they need to run their businesses right. Here’s a quick look at what you’ll receive as far as training and support when you franchise with Jon Smith Subs.

Two Weeks of Direct Instruction

You’ll start off your training by attending two weeks of intensive direct instruction at our headquarters in West Palm Beach, FL. During these two weeks, you’ll learn everything you need to know about our policies and procedures. We’ll cover all of the basics so that you have a strong foundation to build your business on.

fast food restaurant industry jon smith subs

On-Site Training

Memorizing policies and procedures can be difficult when you don’t have the chance to apply it in a practical way. That’s why we’re excited to offer on-site training right in your own location once you’ve completed your two weeks of direct instruction! Our experts will come to you and will show you just how to implement everything you’ve learned at your own Jon Smith Subs restaurant.

Marketing Support

One of the most difficult aspects of opening a new business is developing an effective marketing campaign to drive customers into your new business. When you franchise with Jon Smith Subs, you don’t need to be a marketing expert in order to develop a strong marketing campaign. In the fast food restaurant industry, marketing is key to spreading the word about your offerings and what sets you apart. We’re proud to offer marketing support and materials to our franchisees to help them grow their business most effectively.

Ongoing Support

We’re proud to offer online trainings to our franchisees to help them stay at the top of their game at all times. Furthermore, our collaborative systems allow our franchisees to interact with each other and to stay abreast of industry trends at all times. When you’re able to get in touch with other franchisees, you’ll be amazed at how much you’ll be able to help each other to design new and innovative strategies for managing your restaurants.

As you can see, getting involved in the fast food restaurant industry doesn’t require you to be an expert when you franchise with Jon Smith Subs. Contact us today to get started!

The Outlook for the Restaurant Industry in 2018

This just in: People love to eat good food. Wait, that’s not a news bulletin, it’s common knowledge. The restaurant industry has seen steady growth in the last several years, making now a great time to invest in a sub franchise.

To understand the restaurant industry outlook in 2018, you have to look at a few factors together. We will start with how the industry ended in 2017, then look at growth forecasts in the restaurant industry and the economy as a whole for 2018, and finally examine some trends for the coming year.

Year End Numbers

Food service ended 2017 with an estimated $799 billion in revenue, which is a 4.3% increase from the previous year. In fact, according to that same data, restaurants have seen consistent growth in the last 4 or 5 years, even when you account for inflation.

Even more significant for prospective investors, $324 billion of the year’s total industry growth went to fast casual or quick service restaurants — things like sub franchises that offer quick, high-quality, and healthy meals without the full-service restaurant price tag. Consumers are spending an average of $144 per month on eating outside the home, with the millennial generation spending even more.

Forecasts

The economy as a whole has a profound influence on consumers’ spending. Unemployment in the U.S. is low, and discretionary spending is on a slow but steady rise. Consumer spending is sitting comfortably high, and 2018 looks like that spending should remain steady throughout the year.

In the restaurant industry specifically, things are expected to at least stay on the same level as they were in 2017. 58 percent of restaurant owners/managers expect that their sales will increase in 2018.

Trends

Restaurant trends in 2018 should follow along many of the same lines as 2017. Consumers still want high quality food with fresh ingredients that is still affordable. So, investing in a sub franchise that specializes in quality meats, fine cheese, and freshly sliced veggies will be right on trend. In addition, consumers wanting their food to be affordable means that the fast casual growth is likely to continue as that is truly the best model for giving customers the quality of food they seek at a price they can afford.

Similarly, takeout and delivery is increasingly popular. There are a host of apps that pick up food from virtually any restaurant, and consumers are utilizing these, so many restaurants that don’t offer delivery in house are able to accommodate that desire.

Jon Smith Subs

If you’re looking at the fast casual restaurant space, Jon Smith Subs is the place to be. We have 30 years of experience making delicious sandwiches — made from fresh grilled chicken and delicious grilled steak, along with a host of veggies, cheeses, breads, and sides — and we are equipped to set up our franchisees for success. With our parent company, United Franchise Group, we have the infrastructure in place to help your sub franchise take advantage of everything the restaurant industry has to offer in 2018.

When you own a Jon Smith’s Subs franchise you will be fully equipped to offer consumers the highest quality food at affordable prices that they love. If you are looking for a franchise opportunity, check us out!

5 Tips for Running a Sandwich Shop

Running a sandwich shop may sound easy — how hard can it be to put a few ingredients in between pieces of bread and serve it with chips? — but there is a lot more to consider than ham versus turkey. Consider things like your location, your employees, your team, and of course your menu. If you want to succeed at owning your own sandwich shop, these five tips can help you.

1. Study Your Customers

The customers are the lifeblood of a sandwich shop, so think about them with every move you make. This is especially important before you pick your location, because where your franchise is located is directly related to the customers that come in. Before you sign a lease, make sure you have thought about how the location may impact how your business runs.

2. Work with a Great Team

Your employees are critical to running a sandwich shop well. It goes without saying that everyone needs to have the proper licenses and permits to handle and serve food, but there is more than that. Hire people who are comfortable working with customers to make a visit to your restaurant a pleasant one. Train your employees to make sandwiches that look as good as they taste and keep strict standards on cleanliness. Finally, make sure that you work with a team of people you can trust to run the shop in your absence because you certainly cannot be there all day, every day (and why would you want to?).

3. Focus on Your Menu

Sandwiches are delicious and not exactly difficult to find, so make sure that you have something special to set your sandwich shop apart. You don’t want your restaurant to blend in with others but you also want to avoid being too gimmicky so find what works for you. Focus on creating delicious, high-quality food that customers will love to come back for.

4. Pay Attention to Customers

After you have opened for business, make a point to listen to your customers to improve your shop. Ask customers for feedback on your food, atmosphere, employees, and service and then take their suggestions to heart (within reason). Customers appreciate when you take the time to follow through on their suggestions. Create a loyal fan base by giving your customers what they want.

5. Choose a Franchise

Owning an independent sandwich shop might sound like a good plan, but there is a lot of work and risk involved in starting a business from scratch. Joining a sandwich franchise lets you skip ahead several steps — finding a name and logo, choosing a menu, writing operations manuals, deciding policies and procedures, etc. — so you can jump right in to running a sandwich shop. In addition, you can choose a franchise system that has a culture of support to help its franchisees build strong businesses.

Interested in learning more about running a sandwich shop of your own? Contact us today for more information!